May 21, 2013
Social media is becoming an increasingly large aspect of SEO and online marketing, and whether you like it or not, as an online marketer, you may well have to juggle various different social accounts in order to maximise your ROI and indeed make your website successful. (Don’t believe me? This infographic sums it up pretty well).
But managing all of those different accounts can be a big headache, and anything that makes your life harder will ultimately make you less effective. That’s why you need to read this post, because it is full of helpful tips (on how to manage multiple social media accounts) to make your life nice and simple. read more
Tags: online tools, Social Media
May 20, 2013
Even the best, most popular blogs in the world can get stale from time to time. Sooner or later, you’re going to get that nagging feeling that you’ve run out of things to write about. The next time you’re stuck for a blog subject, try one of these to get the creative juices flowing. read more
Tags: blog creativity, blog post ideas, Bloggers, Blogging, story ideas
Google Glass, by design, is a social product. Customers wear the glasses everywhere and therefore, they have the option to easily stay connected on the go.
With that real-time connectivity, it was only a matter of time before social networks jumped on-board.
Announced at Google I/O, the product is now receiving social connectivity via Twitter, Facebook, Tumblr, and collaboration platform Evernote.
Before those social networks jumped on-board, Google Glass was already connected to mobile-only social network Path.
Each of the social networking options will be available as “Glassware,” the new name for Google Glass apps. read more
Tags: Facebook, Google, Google Glass, Twitter
Social media keeps all of us connected in real time and thanks to its reach, disaster response is being given a big lift.
The team at USF’s Online MPA took a close look at disaster response to determine what effect it receives from social media.
The team quickly discovered that many agencies are now using Facebook, Twitter, and even Instagram to help facilitate rescue and relief efforts.
Researchers examined three specific disasters: The Japan tsunami, the Haiti earthquake and Superstorm Sandy. read more
Tags: Disaster Response, Social Media, Social Media Help
May 14, 2013
Google is about to enter the world of online streaming music. According to reports from The Verge and the Wall Street Journal the software giant will roll out the new feature for both Google Play and YouTube users.
While Google’s software platforms ranging from Gmail and Google Maps to Google Docs and Google.com continue to receive praise the company has failed to keep up with its competitors in terms of media offerings.
To reach a level playing field with Apple and Amazon the company reportedly signed licensing deals with Universal Music Group and Sony Music Entertainment. Those two media conglomerates make up a large portion of the mainstream music market and are considered must have partners for any serious online streaming partner. read more
Tags: Google, Google I/O Conference, Google Streaming Music, Streaming Music
In the world of SEO and link building there are two separate camps. Those in the white-hat link building camp and those in the black-hat link building camp. Those in the white-hat camp choose to employ strategies and techniques that are generally accepted within the SEO community and believed to adhere to the qualifications of proper link building practices as determined by Google’s search algorithm. Those who perpetrate black-hat link building tactics attempt to game and manipulate this algorithm for faster easier results. In 2013, the division between white-hat and black-hat link building practices has become more clear and easier to discern. Link building in 2013 is certainly different from what old school pros may have gotten used to. read more
Tags: link building, SEO
May 13, 2013
Twitter on Monday announced the acquisition of big data analytics firm Lucky Sort.
Lucky Sort is a firm that focuses on natural language data-mining and visualization tools that are used by various online partners.
The company StockTwits is powered in large part by the data provided from the Lucky Sort system.
Lucky Sort will begin to shut down its services over the next few months and the company’s employees will transition to new roles at Twitter’s San Francisco headquarters.
Tags: Lucky Sort, Twitter, Twitter Acquires Lucky Sort
Interviews have the potential to be so much more than just another element to add to your blog. When conducted correctly, an interview can produce a post that is truly one-of-a-kind and unique within your niche. Crafting quality interviews require care, consideration and these 5 essentials. read more
Tags: blogging tips, Interviews
May 10, 2013
In a world that is chock full of bloggers on every topic and in every niche imaginable, staying ahead of the curve is crucial if you want to be one of the more successful web workers among them. There are a number of things that you can do in order to stay ahead of the pack, but none is as useful as attending any one of the many blogging meetups and conferences that take place around the world every year.
Improve your skills, learn from your peers, and grow your contact list, all in the name of more success, with any one of these five blogging meetups to come in the summer of 2013: read more
Tags: Atlanta, blog, Canada, Meetup, New York City, vancouver, Washington, WordPress
May 9, 2013
Dos Equis was the beer of choice for Cinco de Mayo, at least that was the case on Twitter where it racked up the most social media mentions.
Social media management software company Expion examined all brand mentions for top beer brands and found that between April 24 and May 6 the Dos Equis brand was the top mentioned beer product.
The marketing geniuses at the beer manufacturer were helped along by the ‘Dos de Mayo’ campaign which helped it earn 4,746 brand mention. The next closest mexican beer manufacturer was Corono with 464 mentions.
According to Expion CMO Mike Heffring:
“For consistency’s sake, Expion is tracking only @ mentions of each brand, which may be why some of the numbers seem low. We feel that @ mentions are the best representation of users engaging or responding with the brand messages.” read more
Tags: Cinco de Mayo, Dos Equis, Social Media Mentions